Google advertisers - First party tagging now available

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Fastly partnered with Google to enable first party tagging for Google advertisers. Here’s what early adopters are seeing:

  • 14% average conversion uplift after implementation (Google Internal Data)

  • Activate with a few clicks from within the Google Ads interface—no heavy lifting (no additional fees)

This builds on a long history of technical collaboration with Google across performance, security, and privacy-enhancing technologies. Learn how to activate it at Fastly Docs.

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